Dovetail

NHL power forward Evander Kane launched his wine brand, Dovetail, with a design reflecting his love of wine and craftsmanship rather than his on-ice feats. Inspired by the Japanese-style dovetail joint, the label evokes precision and harmony. A full-wrap design with die-cut accents showcases innovation in the label while subtly referencing the wine’s name. Across the website, social posts, and launch events, the visual identity remained integrated and balanced.

Design by Studio Pumpo, with creative direction by Monique Gamache.