London Tea
Contributed by Adam Ladd Design
on Nov 10th, 2025. Artwork published in
circa October 2020
.
London-based studio Family (and friends) refreshed London Tea for Cafédirect with a playfully refined identity built around a hand-illustrated LT monogram. Bright, youthful colors distinguish the different flavors, while the typography remains simple and straightforward, letting the artwork take the spotlight.
The system pairs Gopher, a reverse-contrast modern sans serif by Adam Ladd Design, with the geometric sans serif Qanelas by Radomir Tinkov. Together, they balance personality with precision—modern, readable, and full of warmth.
See more of the case study on Family (and friends).
