Hawaiian Airlines logo (2001–2017)
Hawaiian Airlines is an aviation company headquartered in Honolulu, Hawaii, USA, hence its name. The logo shown here was introduced in 2001 and replaced with a new version in 2017. It’s credited to David Schuemann and Lindon Leader (of FedEx logo fame) who developed the identity at Addison, San Francisco.
While “Hawaiian” is custom drawn, “Airlines” uses all-caps Techno in purple, sandwiched between two long triangles. David Berlow designed the typeface between 1995 and 1997 for Mac OS 8.5.
Already since 1973, the logo features a woman’s face with purple hair and an orange flower against a big pink leave. It depicts Leinaʻala Drummond, who was Miss Hawaii 1964 and went on to work as a flight attendant with the airline.
The wordmark as seen on a napkin and snack pack
