Ukrainian urban design agency Urban Reform organizes workshops and citizen consultations to shape the becoming of Ukrainian cities. One of those, which took place in Summer 2025 was centered around the city of Oleksandriia, in Kirovohrad Oblast, the central region of the country.
Urban Reform used graphic design as a mean of mediation before, during and after the event. The identity deployed mixes gradients using colours borrowed from the city and the region’s flag with black and white naive illustration and typography.
The font used for the project is NaN Metrify B, here seen for the first time in a primarily Cyrillic context. NaN Metrify B is a more restrained version of NaN Metrify A. This restrained, quasi geometric persona and the composition making a generous use of diagonals and circles could be recalling East-European constructivism.
