Festa del Fitness Barcelona 2025

Visual system and communication elements designed by ESIETE, for the 2025 Fitness Festival campaign on the occasion of the Mercè festivities. Under the slogan “Uneix-te al Flow” (“Join the Flow”) the campaign revolves around a dynamic flow of colors that symbolizes energy, movement, and unity, running through all graphic pieces and conveying the vitality and collective spirit of the event.