Ourself skincare
Contributed by Andreea Robescu (Typeverything) on Nov 13th, 2025. Artwork published in
circa 2022
.
Source: www.instagram.com License: All Rights Reserved.
Red Antler developed the brand identity for Ourself, a skincare company founded by beauty veterans Vimla Black Gupta and Christine Song. Built around the breakthrough concept of Subtopical Skincare™—a technology that works beneath the skin’s surface—Ourself combines scientific innovation with emotional resonance.
The undulating “Fluid Force” ring symbolizes transformation and motion, while the use of New Forest adds organic sophistication and expressive warmth to the brand’s voice. The typeface, available from Typeverything, complements the system’s balance of precision and humanity, reflecting the brand’s belief in embracing change and revealing one’s truest self. The accompanying sans appears to be Milieu Grotesque’s Maison Neue Extended.
Source: www.instagram.com License: All Rights Reserved.
Source: www.instagram.com License: All Rights Reserved.
Source: www.instagram.com License: All Rights Reserved.
Source: www.instagram.com License: All Rights Reserved.
