Schronisko na Paluchu posters
Posters for Schronisko na Paluchu (Paluch Animal Shelter), created by Matylda Bruniecka as part of the September edition of the social campaign Ilustratorki & Ilustratorzy dla Palucha.
The project highlights the importance of treating animals with care and respect, not as toys, fashion accessories, or substitutes for human children, but as living beings with their own needs, emotions, and natural behaviors. The illustration portrays animals as companions and friends while acknowledging their true nature, reminding us that genuine love includes accepting imperfection, the scratches, fur, and drool alike.
The campaign’s message, “love wisely”, encourages empathy, responsibility, and understanding. The posters were displayed throughout September 2025 in Warsaw’s Centrum metro station.
The design uses RL Aqva and Granda typefaces, complementing the illustration’s expressive warmth and balance clarity with character.
