Submachine is a graphic design studio based in Budapest. For Ábrahám Borműhely wines, they designed distinctive labels, using Norbert Schmal Fett by Philipp Neumeyer as the primary visual motif and Triptych Grotesque by Ellmer Stefan (The Pyte Foundry) for normal-sized text.
Drawing inspiration from early metal type families, Norbert Schmal Fett features bold, condensed forms that combine craftsmanship and precision with analogue vitality. The result is a distinctive, nostalgic yet bold and fresh look. Triptych Grotesque has a very similar feel, with its strong contrast and print-like appearance, since it is inspired by Victorian text typography. Through analogue printing techniques, the large letterforms acquire a visible, tactile texture on the labels. This approach mirrors the handcrafted and authentic character of the wines.
