Studio Soleil

Visual identity for Studio Soleil, a yoga studio in Brest, designed by Adèle Mahé, who writes:

The logo: a nod to vintage surf fonts, mixed with a touch of “cocktail” on the beach.
The illustrations: variations on the symbol, where the sun becomes Yogis in motion.
The typography: ultra bold, to break with the codes of the sector’s thin and sensible fonts.

Inspired by movement, bodies, the sun and the ocean, this identity embodies a yoga open to everyone — free and alive. Here, there is no rigidity: only breath, intention, and fluidity.

Adèle used Mosa Black for the logo with a customized S, designed by Alexandre Créquer. Other texts are set in Velvelyne from Velvetyne and Rethink Sans, available from Google Fonts.