Studio Soleil
Visual identity for Studio Soleil, a yoga studio in Brest, designed by Adèle Mahé, who writes:
The logo: a nod to vintage surf fonts, mixed with a touch of “cocktail” on the beach.
The illustrations: variations on the symbol, where the sun becomes Yogis in motion.
The typography: ultra bold, to break with the codes of the sector’s thin and sensible fonts.Inspired by movement, bodies, the sun and the ocean, this identity embodies a yoga open to everyone — free and alive. Here, there is no rigidity: only breath, intention, and fluidity.
Adèle used Mosa Black for the logo with a customized S, designed by Alexandre Créquer. Other texts are set in Velvelyne from Velvetyne and Rethink Sans, available from Google Fonts.
The script used on the flyer is Oooh Baby by Rob Leuschke.
