La Compagnie des Animaux
La Compagnie des Animaux, a leading figure in animal well-being in France, commissioned Graphéine to redesign its visual identity and give form to its mission: making veterinary expertise accessible to everyone. The challenge was to find the right balance between scientific rigor, expert support, and a warm, companionable tone capable of building a closer relationship with pet owners. This new identity needed to embody the diversity of animals, needs, and services, while expressing the brand’s commitment to clear and reliable guidance.
Graphéine developed a playful, flexible, and approachable visual language in which illustrations, compositions, and typography play a central role. The instinctive drawings of Jonas Barry – brought to life through the meticulous frame-by-frame work of Sébastien Vincent – infuse the brand with movement, charm, and emotional resonance. This graphic system is reinforced by Massilia, the typeface designed by Blaze Type, whose softness and lively geometry help establish an identity that is both contemporary and accessible. The project was enriched by the sharp eye of Mathias Rabiot, the motion design expertise of Mathéo Roy, and the seamless coordination led by Céline Boursin.
The result is a simple, sincere, and deeply collaborative identity born from close dialogue between Graphéine and La Compagnie des Animaux. Designed to guide audiences across all touchpoints – from veterinary advice to specialized products – it reinforces the brand’s core mission: delivering clear, trustworthy, and empathetic expertise to everyone. With Massilia at the heart of its typographic system, this new identity embraces a modern vision of animal care where precision, tenderness, and pedagogy naturally coexist.
