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Sol & Mar Lidl TV Spot

Contributed by Florian Hardwig on Aug 25th, 2014. Artwork published in
August 2014
    Source: Lidl. License: All Rights Reserved.

    “Monumentos” (sights) is in Bombshell.

    The current TV spot by German discount supermarket chain Lidl announces an “Iberian Week” with special offers for food and drinks from Spain and Portugal. It features a number of keywords in various popular typefaces, including two recently released scripts, Rolling Pen (2013) and Bombshell (2012). Latter was created by Emily Conners and, together with her Carolyna Pro Black, made it into the 15 most popular fonts of 2012 at MyFonts. The high-contrast script with the bouncy baseline still ranks 8th among their current best sellers, outselling classics like Frutiger, DIN or Futura. This is the first example of Bombshell in the Fonts In Use Collection, though.

    Source: Lidl. License: All Rights Reserved.

    “Portugal” is represented by Rolling Pen, a monolinear script by Argentinian designer Alejandro Paul.

    Source: Lidl. License: All Rights Reserved.

    I couldn’t find a match for these thin narrow handdrawn caps. There are lots of such fonts, but it could just as well be a custom creation. [Edit: Hadrian has identified it as Populaire.]

    Source: Lidl. License: All Rights Reserved.

    “Tapas” appears to be in Stymie Bold, slanted and re-erected by tilting the baseline.

    Source: Lidl. License: All Rights Reserved.

    “Moda” (fashion) is rendered in the stereotypical Neue Helvetica Ultralight.

    Source: Lidl. License: All Rights Reserved.
    Source: Lidl. License: All Rights Reserved.

    Various styles of Stymie, with texture effect. One of the few things the proponents and opponents of the German capital eszett can agree upon is that the lowercase form (ß) should not be used in all-caps settings, as it is the case here.


    • Bombshell
    • Rolling Pen
    • Populaire
    • Stymie
    • Neue Helvetica




    Artwork location

    2 Comments on “Sol & Mar Lidl TV Spot”

    1. Aug 26th, 2014  11:58 am

      The unidentified font is Populaire. Populaire Light to be precise.

    2. Aug 26th, 2014  8:01 pm

      Talking about popular typefaces …
      Thank you, Hadrian! I’ve added it.

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