Autonomes Frauenhaus Lübeck / Frauen helfen Frauen e.V. / Lübecker Stadtmütter
Designed by studiokwi, the joint identity system for Frauen helfen Frauen e.V. (“Women Helping Women Association”) and their projects Autonomes Frauenhaus Lübeck (“Autonomous Women’s Shelter Lübeck”) and Lübecker Stadtmütter (“Lübeck City Mothers”) is a thoughtful study of colour and accessibility.
The association aims to protect, advise, and support all individuals affected by patriarchal, domestic, or intimate partner violence (trans women, cis women, non-binary, or intersex individuals). Through professional help and counseling, victims of violence can discover their potential, protect themselves immediately from (acute) violence, and, in the medium term, learn about educational opportunities and explore employment prospects.
Studiokwi describes the project as follows (translated):
The goal was to develop three logos that function for the respective purposes of the three areas of the association while also harmonizing as a unified whole. The design system includes a comprehensive color palette as well as graphics, icons, and fonts.
The identity is set in Bastardo Grotesk and Bastardo Rounded
