Streckersalz ad
Contributed by Stephen Coles on Nov 15th, 2025. Artwork published in
January 1921
.
Source: iaddb.org Image: IADDB, Archiv für Buchgewerbe und Gebrauchsgraphik. License: All Rights Reserved.
This 1921 ad for etching materials uses multiple typefaces by celebrated designer Otto Hupp. Not only does it feature the striking and unusual Keilschrift, but also two weights of his text face, Hupp-Antiqua. At first I thought the interchangeable Hupp-Unziale with its bar-topped A was also shown here, but then I realized I was looking at an umlaut in “Ätze” (acid).
3 Comments on “Streckersalz ad”
Ad for a folding machine (or is it a type specimen?) in Keilschrift is doing the rounds on Pinterest es.pinterest.com/pin/307792…
Thanks for the pointer, Neil.
I wish folks wouldn’t be so reluctant or lazy with stating sources for images they post to the web. I think haller.design’s image on Pinterest was taken – directly or indirectly – from Fabio Lorusso’s Instagram, posted last month, likewise without source info. (And of course it’s not a “Scottish Font”.)
Luckily I’ve seen this before: it’s from a Klingspor advertorial in the November 1908 issue of Archiv für Buchgewerbe und Gebrauchsgraphik, digitized and kindly shared by the IADDB. So you are right: it’s a fictional ad/specimen by the foundry – AFAIK, there was no Franz Meier company in Strasbourg, and no folding machine called Mahler. The pages before and after show additional in-use examples of Keilschrift and another design by Hupp, Tam-Tam.
Source: IADDB
Thanks for the additional context. I can only agree with you, Pinterest is often a dead end in my internet searches.