Amundsen Sports Gomma & Goffa
Amundsen Sports’ Gommo & Goffa sweaters are presented as a tribute to Norwegian knit heritage, drawing on the traditional bunad and its regional embroidery motifs. The campaign introduces the patterns through simple, chart-like graphics labelled Hallingdal, Telemark, and Gudbrandsdalen, and then places the motifs back onto the garments in sunlit, documentary-style photography.
The storytelling frames the pieces as heirloom knitwear made to be worn and passed down, with copy that emphasises 100% free-range Norwegian wool and a Nordic winter use case. The visual system balances large, confident headlines with small informational lines and longer descriptive text blocks, keeping the tone refined and heritage-led.
Typography uses Store Norske Leif Mono, Store Norske Magi Mono and Store Norske Magi from Skriftkompani.
