The Matcha Kyōto
The Matcha Kyōto is a modern expression of heritage and craft. Inspired by the tea fields of Uji, Kyoto, the brand captures the quiet beauty and precision of Japanese tea culture.
The identity blends structure and softness, using a restrained grid, minimal typography and natural textures to reflect purity and calmness. Every detail of the identity is designed to be felt as much as seen.
The packaging and printed materials use textured, uncoated stocks to mirror the raw, organic qualities of stone-ground matcha. Subtle grain, soft shadows and fine lines create a quiet tactility that reflects the care behind every handpicked leaf.
Each element of the identity was considered to evoke a sense of calm, craft and connection. A continuation of the brand’s visual language in physical form. From the tea-rich hometown of Uji, Kyōto, to the world.
