Corinth Folklore and History Museum logo

As part of its rebranding to Corinth Folklore and History Museum (Greek: Ιστορικό Λαογραφικό Μουσείο Κορίνθου), the old Folklore Museum of Corinth (Kórinthos) needed a new logo. In discussions with the people of the museum it was clear that there was a need for a logo that could function in digital media as well as in print and in the building signage. There was a need to incorporate the new historical element but also keep the folklore side which has been the museum’s main theme until now.

The museum suggested a collection of images of objects and fabrics that could be used a starting point of the design. Although there were many intriguing objects among the images, what struck me as the best starting point were the patterns of the fabrics. After some initial attempts at creating a geometric logo from these patterns I focused on the rhombus shape that appeared in most of the patterns.

The need to marry foklore and history lead to a more “typographic” solution. The logo was made using 19th-century-style typefaces that relate to the early Greek state established in that period, a significant historical moment for the city.. The final shape came from combining the initials of the museum’s name ΙΛΜΚ to create the rhombus shape.