ADG-FAD 60 years exhibition poster

Sixty years supporting good design: ADG-FAD, 1961–2021.

Paying tribute to Samuel Beckett’s “Fail, fail again, fail better”, this poster was created for the commemorative exhibition marking the 60th anniversary of ADG-FAD at the Design Museum of Barcelona. ADG-FAD (Asociación de Diseño Gráfico y Comunicación Visual) is the association for graphic design and visual communication within the FAD.

The title is set in Neue Haas Grotesk Display by Commercial Type (featuring a rotated and mirrored G). The small text at the bottom is set in Neue Haas Unica by Monotype.