“Stay cool. Stay low. Stay alive.” River Raid ad

From Wikipedia:

River Raid is a 1982 shoot ’em up video game developed and published by Activision for the Atari 2600, designed by Carol Shaw. […] River Raid was the top-selling Activision game of 1983 and the second best-selling game for the Atari 2600 in 1983, only being beaten by Ms. Pac-Man. Shaw responded to the sales stating “I knew it was a good game, but I didn’t expect to hit number one. Of course I was happy when it did!” The Atari version sold almost one million copy in total by 1984, making it one of the best-selling video game at that point.

The headline typeface in this ad from a 1984 issue of the British Crash magazine is Conference. The bold spurless sans with the characteristic pointed e was designed by Martin Wait and released by Letraset in 1978. Despite being available in digital form, it hasn’t come up on Fonts In Use before.