Nutranelle
San Francisco–based studio Riser created a bright, modern identity for Nutranelle, a plant-based superfood protein brand founded by fitness enthusiast Janelle Babka. Riser handled all strategy, identity, packaging, and digital design, developing a system full of energy and optimism. Saturated, crisp colors and playful layouts give the packaging and website a youthful, happy feel.
The Nutranelle logo features IvyPresto, a graceful serif designed by Jan Maack for Ivy Foundry, which adds polish and structure. Across packaging and digital applications, Mackinac by Mike Beens for P22 Type Foundry brings warmth and softness to headlines and taglines. TT Commons from TypeType provides a strong geometric counterpoint—versatile and clean, ideal for its readability and a perfect foil for Mackinac.
Together, these typefaces strike a balance between vitality and clarity, echoing the brand’s mission to make feeling amazing easy.
See more of the project on Riser’s website.
