Trendwatching: analitika podiuma
Contributed by Milena Demchenko
on Dec 18th, 2025. Artwork published in
May 2025
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Трендвотчинг: аналитика подиума (“Trendwatching: Runway Analytics”) is a practical guide to trend research, made as student project at HSE Art and Design School in Saint Petersburg. The scope of a trend analyst’s work involves studying societal changes and identifying emerging needs. The author of this educational guide is Rosemary Thurman, a specialist in trend analysis and forecasting.
The typography is handled by the antique-style typeface Wermut by Brownfox. It is paired with the monospaced IBM Plex Mono by Mike Abbink and Bold Monday to maintain the serious tone of the educational materials.
