Living+

Living+ works to plant seeds of awareness about care, health and community in the hearts of younger generations. Its inaugural programme, Memories in Motion, reflects on how experiences of grief, resilience, love, shame and healing continue to shape and circulate through public health narratives on HIV/AIDS. It places care and memory at the centre of how we understand what public health means today.

Unfolding across Amsterdam through a curated month of performances, exhibitions, youth-led interventions, rituals and storytelling, Memories in Motion invites a new generation into a living archive of survival and solidarity, asking them to carry it forward with intention, care and urgency.

We designed the visual identity for Living+ and its inaugural season, Memories in Motion. Acknowledging that HIV/AIDS may not resonate immediately with many younger people today, we worked to reframe the conversation: moving from isolated or clinical topics to exploring deep connections in care, justice, visibility, intimacy, inequality and shared responsibility.