Halugo
Contributed by Felipe Casaprima
on Dec 24th, 2025. Artwork published in
circa 2025
.
Halugo is a Brazilian PropTech company that bridges the gap between traditional real estate and modern hospitality. Their current visual identity was developed by Estúdio Kimura circa 2024–2025.
While the logo features a modified version of Carbona by Carlos Mignot (Plau), the identity relies almost exclusively on Pacaembu from Naipe Foundry. This geometric sans serves as the primary workhorse, handling both display and body text duties across the company’s website and social media channels.
