Everso brand identity
Everso is a music agency, founded in Hamburg in 2014, that specializes in tailor-made live performances for events of all kinds. With more than 80 musicians from all over Europe, Everso offers a three-tier all-in-one concept (Essential, Enhanced, Endless), ranging from DJ-sets to experienced singers to complete live bands.
Their preferred venues include private parties, corporate events, trade fairs and VIP receptions. A particular highlight for the company took place in September 2023, when a seven-person Everso combo brought the MGM Grand in Las Vegas to life with 20,000 enthusiastic guests.
For its tenth anniversary, Everso wanted a comprehensive rebranding, which was overseen and implemented by the Innsbruck-based agency Northlight. Their work immediately won the silver medal at the European Design Awards 2024. The project included the design of a new logo, the revision of the corporate design and the development of a modern website. Lead designer Felix Gärtner said: “The people and emotions behind the brand made this project particularly exciting.” His goal was to make Everso’s professionalism tangible both acoustically and visually and to position the brand as the number one artist solution for successful events.
With authentic photos and video clips, precise text and new fonts, Northlight has taken Everso’s website and printed materials to another level. The fonts chosen were Pangea Regular and Nikolai Light Italic – a combination of clarity and character.
“Pangea stands for timelessness and readability, while Nikolai gives a poetic expression with its fine details and nuances,” explains Gärtner. The interaction of the two typefaces is particularly attractive: the italic Nikolai as an accent throughout the brand gives Everso’s visual appearance personality and depth.
