National Gallery of Art
Pentagram partners Michael Gericke and Michael Bierut collaborated on a new visual identity for the National Gallery of Art in Washington, DC, one of the most beloved and visited museums in the US. Its goal is to “reflect the vibrancy of the institution and its diverse collections, programming and audiences.”
The new wordmark was tailored from a bespoke version of Empirica by Frere-Jones Type. It has “stature but is friendly and welcoming, conveyed in the deliberate shift to upper and lowercase type,” says Pentagram.
The National Gallery of Art (NGA) is a world-renowned art museum on the National Mall, founded by Andrew Mellon in 1937, offering a vast collection from the Middle Ages to today, including European and American masterpieces, sculpture, and modern art, with free admission and two distinct buildings (West for classics, East for modern) plus a Sculpture Garden, welcoming millions annually to explore art freely.
