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Seattle Met Beerbook

Contributed by André Mora on Aug 29th, 2014. Artwork published in
July 2012
    Seattle Met. License: All Rights Reserved.

    In 2012 Seattle Met’s food and drink editor, Allecia Vermillion, had the fun idea of a yearbook for beer. The 11-page feature celebrated the “new school of Seattle craft beer” by awarding classic honors and riffing on the periodic table.

    I tend to stay away from layout gimmicks but this was impossible to resist. Font Bureau’s Biscotti and Bradley Initials lead the way. The opener acts as a kind of cover, inspired by vintage American yearbooks. For the spreads, I stuck to a reduced color palette and strict range of type sizes, so that most of the energy would come from imperfect alignment and overlapping elements — many yearbooks were made by students and are full of quirks. The photography caps off the concept; all of the subjects were willing participants and photographer Patrick Kehoe nailed the look.

    I recommend anyone striving for a retro look to seek out unusual combinations of typefaces. Don’t rely on fonts exactly from the genre you’re emulating — unless the product needs to be historically accurate — instead, understand your content and express a feeling. A touch of contemporary typefaces will balance the design, keep you away from copycat mode, and help your work ring true.

    Seattle Met. License: All Rights Reserved.
    Seattle Met. License: All Rights Reserved.
    Seattle Met. License: All Rights Reserved.
    Seattle Met. License: All Rights Reserved.
    Seattle Met. License: All Rights Reserved.
    Seattle Met. License: All Rights Reserved.


    • Biscotti
    • Bradley Initials
    • Colfax
    • Zócalo




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    2 Comments on “Seattle Met Beerbook”

    1. Aug 29th, 2014  7:01 pm

      I have long admired the aesthetic of yearbook covers and started a little collection here. Bradley Initials and Biscotti really capture the spirit of those from the 1930s–40s. 

    2. Aug 29th, 2014  8:23 pm

      André, this is just great. Nice work!

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