Ad Age Brand Book

Ad Age is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in 1930. Ad Age appears in multiple formats, including its website, daily email newsletters, social channels, events, and a bimonthly print magazine.

In 2017 they embarked on a journey to reimagine Advertising Age into a single brand, unifying events, honorifics, a business intelligence platform, creative reviews and the award-winning editorial coverage under the newly shortened Ad Age moniker. With Champions Design the 2018 Ad Age Brand Book was released with a updated masthead by Frere-Jones Type who created a bespoke cut of Retina typeface to reflect the wordmark’s original 1930s characteristics. The book also includes text by Exchange, a Frere-Jones typeface as well.