Every Apple
Every Apple is a limited edition aromatic stone sculpture by Clue Perfumery. Shaped like a ceramic apple core, it is soaked in perfume oil to gently release fragrance notes inspired by the entire life cycle of an apple, from crisp skin and mealy pulp to timber, seed, and botanic rot. The apple is accompanied by a poster featuring drawings of apples by 29 invited artists, making it a multisensory collectable for the home.
Store Norske Eleganse from Skriftkompani is the typeface used for the campaign’s visual identity. With its refined forms and graceful presence, Eleganse perfectly matches the poetic, slow-release character of Every Apple. The typeface adds a sense of sophistication and quiet allure to the campaign, echoing the sculptural and aromatic qualities of the product.
