Pauline Boudry / Renate Lorenz – You Ask Me to Not Give Up Up Up exhibition poster and flyer
In a Baroque church in the canton of Jura, the artistic duo Boudry/Lorenz has created a rollercoaster that also serves as a sound piece voiced by Colin Self.
The visual communication gives a feeling of psychedelia in reference to the sculpture. The geometry of the kaleidoscope could be a nod to the structure of the luna park ride, or the echo of Self’s lament in the space.
Making full use of the variable capacities of Purple Haze, the design uses several weights and instances overlaid on top of each other, and printed in a restricted set of spot colours, creating additional tones as a result of the transparency of the inks. The supporting typeface is an early version of Display Grotesk, designed by Chi-Long Trieu and set to be released with Dinamo.
When things go down, hopefully they go up straight after.
