Haus der Musik
The Haus der Musik is a landmark institution in Vienna, serving as an interactive museum, a concert stage, and a premier event venue. To unify these diverse facets, WEDEL Markenbau (Hubert Wedel) developed a new, homogeneous brand strategy designed to make the identity more tangible both internally and externally.
Working in collaboration with designers Flora Bacher and Stefan Müller, the team created a flexible brand system that acts as a “transporter” for the museum’s story across all channels from print and out-of-home advertising to digital platforms and environmental graphics within the Palais itself. The core of this system is Nexa by Fontfabric. The font’s geometric clarity provides a modern, “scientific” foundation that complements the museum’s focus on acoustics, while its rhythmic versatility allows it to adapt to the emotional world of classical and contemporary music. The result is a dynamic, high-contrast visual language that feels as vibrant as the sound museum it represents.
1 Comment on “Haus der Musik”
What’s up with the logo? It looks like a weird mix of something like Noyh and Helvetica. That A and M don’t feel comfortable among the rest of the letters. If they wanted to match the geometric symbol made from the initials (?), it would have been wiser to use that style for the entire wordmark-