Đà Lạt – City of Arts
The folding map plays a central role at the City of Arts Festival in Đà Lạt, Vietnam: as a travel guide and souvenir.
With the project City of Arts, the Vietnamese city of Đà Lạt – also called the “City of Artists” – transforms its cultural heritage into a visual experience. The branding was developed by Behalf in Ho Chi Minh City, which is known for its conceptually strong, typography-driven design.
For the art festival’s signage system, the team, led by Creative Director Giang Nguyen, was looking for a typeface family that was both functional and sensitive. As Giang Nguyen remembers, Pangea Text was chosen very early on: “We wanted an aesthetic that was inspired by signage systems and their functionality: clear, minimalist, but not too technical. Pangea combines all these requirements with its friendly, humanistic tone.”
Typographically, the project was quite demanding, with multi-column layouts and lots of short text passages in small font sizes. A crucial factor was also the support for the Vietnamese language. Pangea offers full diacritical features that work in both tight line spacing and complex layouts.
