Louisa Coffee
Contributed by Aubrey Hays, Frere-Jones Type
on May 4th, 2026. Artwork published in
.
Louisa Coffee is a major Taiwanese coffeehouse chain founded in Taipei in 2006. In 2018, it decided to rebrand. With design agency DDG Brand Consultancy a more modern logo and identity was launched, including Mallory by Frere-Jones Type.
The font used for the Chinese name 路易莎 is yet unidentified.
2 Comments on “Louisa Coffee”
According to the brand guide posted on Behance, they seem to pair Mallory with Source Han Sans (specifically the Taiwan regional variant). But the logotype “路易莎” doesn’t match any regional variants of Source Han Sans. It might be set in a Japanese font, or custom-made.
Thanks for checking, Ruìxī!