Brazilian Center for Climate visual identity
Uma luta que vem de dentro, do centro. The CBJC (Centro Brasileiro de Justiça Climática, English: Brazilian Center for Climate Justice) is an NGO that was born big and brings climate struggles to the forefront with a racial slant. Its construction opens up a space for dialog, bringing its versions closer together and putting everyone in the same place, with contemporary, powerful communication.
The identity that is born in the geometric peripheries connects narratives and expands worldviews, taking them beyond the limits of the border; the brand is sharp, powerful, raw, like its struggle, it needs to be seen and above all remembered. The humanity present in the composition provokes concerns about the realities of those who are victims, while at the same time empowering voices that are going to transform the now; we need to be attentive and strong, and this is a construction that is at the heart of this change.
The project won the People’s Choice award in the Brand Design and Social Impact Design categories at Brazil Design Awards 2024 and in the Branding Category at the Latin American Design Awards 2025.
