Santommaso Festival 2025
When Santommaso Festival, a new music event in Southern Italy, set out to establish its first visual identity, the goal was to translate a deeply rooted local story into a contemporary cultural experience. Named after the city’s patron saint, the festival draws inspiration from a narrative of faith, wonder, and the legendary discovery of sacred relics. Our challenge was to transform this sense of mysticism into a strong and recognizable visual language capable of launching a brand-new event. We developed an identity that balances symbolism and sound, built around a bold, uppercase typeface that provides consistency and authority, paired with a system of mystical symbols radiating outward like sound waves to convey energy and movement. The graphic system comes to life through dynamic poster compositions, where symbols expand into immersive visuals, supported by a vibrant, contemporary color palette. The result is a striking and memorable identity that honors the city’s heritage while expressing the fresh, energetic spirit of live music.
