Zeena Bakery

Zeena Bakery’s visual identity, designed by Portrait, uses 00 Wagram Mono Slab by D0UBLE ZER0 Foundry throughout. The typeface appears across the logo, packaging, printed materials, and the website, providing a consistent typographic system.

Based in Brooklyn, born in Bilad Al-Sham, serving Arabic baked goods and flavors of the Arab world.

00 Wagram Mono Slab is part of the 00 Wagram Collection, a serif family influenced by late-1990s and early-2000s office typefaces, as well as historical models such as Monotype Plantin. The collection is built around a neutral base that extends into more varied styles.
The identity is complemented by handmade linocut ornaments, which introduce texture and contrast alongside the controlled typographic framework.