The Alphabet of Influence
The Alphabet of Influence is a book project developed by creative directors Young Emperors, exploring the notion of influence as a fluid and collective language shaped through social media. Conceived as both a photographic and editorial project, the book brings together twenty-six creators from around the world, each associated with a letter of the alphabet, forming a shared narrative rooted in online communities and creative exchange.
Originally developed on Instagram, the project translates a digital ecosystem into a physical object, questioning how influence is produced, perceived, and embodied today. The book was produced with the support of Instagram’s Drafts program and involved an international production process spanning photography, editing, writing, and printing.
Editorial direction was led by Blake Abbie. The publication was designed by Studio Marie Lautsch, with custom letterings by Lucas Descroix. Texts are set in Plain Form’s yet unreleased Ferro.
The book features French folds, introducing a layered reading experience, all texts remaining deliberately hidden until pages are cut open.
