National Children’s Museum spring campaign
National Children’s Museum is a vibrant, interactive museum dedicated to inspiring curiosity and learning for children and families through playful STEAM (science, technology, engineering, arts, math) exhibits and programs. The brand identity, developed by Ogilvy, uses both Halyard Display and Halyard Text across all applications.
The museum’s annual spring campaign led by our in-house creative team launches during peak cherry blossom season in Washington, DC, aligning with a period of heightened tourism and local interest in the city. Aimed at families and children on spring break, and visiting tourists, the creative paired recognizable local landmarks with floral imagery to emphasize the seasonal appeal of a visit.
Out-of-home campaign displayed in WMATA Metro station booth in Washington, DC
