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This Way Is Up, This Way Is Not by Woo See-Ming

Contributed by Mark Simonson on Jan 24th, 2026. Artwork published in
January 2025
.
This Way Is Up, This Way Is Not by Woo See-Ming 1
Photo: Mark Simonson. License: All Rights Reserved.

Photographer Woo See-Ming designed and published this 48-page collection of color photography in a broadsheet newspaper format (13.5″×18″). The book has essentially two covers, one on each side. The inside pages follow the orientation up to the center spread, which has no obvious orientation.

All the text and headlines are set all caps in Gertie by Mark Simonson Studio.

This Way Is Up, This Way Is Not by Woo See-Ming 2
Photo: Mark Simonson. License: All Rights Reserved.
This Way Is Up, This Way Is Not by Woo See-Ming 3
Photo: Mark Simonson. License: All Rights Reserved.
This Way Is Up, This Way Is Not by Woo See-Ming 4
Photo: Mark Simonson. License: All Rights Reserved.
This Way Is Up, This Way Is Not by Woo See-Ming 5
Source: wooseeming.com Photo: Mark Simonson. License: All Rights Reserved.

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