Brown, Bodegón argentino branding
Digital brandbook cover
Brown, Bodegón argentino is a restaurant in Adrogué, Buenos Aires.
This branding project has the clear intention of elevating the local voice. Graphic elements referring to fileteado porteño, combined with the Dress font family and a considered color palette, create what feels like the perfect menu for this restaurant.
The different layer options and combinations included in this font family by Typesenses helped the designer reduce detail when the logotype becomes smaller. In full-color display applications, however, the name shines with the ornamental elements the font offers.
Supporting typefaces are House Script (for “Bodegón argentino” and “El gusto del ser Argentinos”), Mendl Serif, and Inter.
Thanks Esteban Perera for sharing this brandbook. Congrats for the stunning use of my typeface!
Brand application on the front side of the restaurant
Reductions. As the logotype becomes smaller, ornamentation and detail disappear.
Logotype in poster images. Colors and graphic resources match with the logotype style, all of them emphasizing the Argentine food experience. The address is in Inter.
An example of a blackboard in tune with the brand spirit, featuring lettering based on Mendl Serif
Decorative assets referring fileteado porteño highlight the Argentine spirit.
