DeHache Festival 2023
DeHache is a yearly design event held in Querétaro, Mexico, organized by the design collective Tipos Libres. Every year, the festival brings together designers and creatives for talks, workshops, and activities focused on graphic design and visual culture.
In the 2023 edition, held in April of that year, the keynote speaker was Brazilian lettering artist Cyla Costa and the festival’s swag bag featured a sketchbook with her font Juma on both the front and back covers. This is, in all likelihood, the first public use of the font, which had just been released by Naipe Foundry in December 2022.
César Rodriguez, one of the people behind DeHache, gifted Naipe with a copy of the notebook in 2025, which is how we made the accompanying photographs by Daniel Begué.
The accompanying typeface appears to be Pluto Sans.
