Images About Images About Women by Clara Salmeron Badia

Images About Images About Women is a project made by Clara Salmeron Badia for her Master’s degree in Applied Design Research at Elisava.

How can we design more inclusive visual futures if the images we carry in our visual memory still echo the roles we were once compelled to perform as women? This project explores how visual culture has shaped normative femininity and how design can become a tool to critically reimagine it.

This research emerges from a personal need: to examine the images that have shaped the category of “being a woman,” to trace their origins and uncover the powers they reproduce.

Through a visual archive structured in three sections: pictorial, media-based, and digital. This study analyzes the archetypes that have shaped our collective imaginary and explores how visual communication and graphic design can serve as tools for their critical re-signification.

Rather than offering definitive answers, this project proposes a tool: an open model to rethink, reclaim, and redesign alternative ways of imagining and representing femininity.

Graphic design in collaboration with Carles Álvarez.