Everhart Museum
The museum's updated logo was inspired by their building's chiseled facade lettering and uses Terza Display by Commercial Type. The emblem, inspired by their folk art flower logo from the 1950s and 60s, was custom drawn by Alex Tomlinson.
The Everhart Museum is a non-profit museum founded in 1908 in Scranton, PA, which focuses on natural history, science, and art. It is one of the oldest public museums in Pennsylvania and was established by Dr. Isaiah F. Everhart (1840–1911), a Civil War medic, Scranton physician, and amateur ornithologist.
With this rebrand, I sought to create a visual identity that pulled directly from the museum’s collection and building itself. The floral silhouettes are directly taken from Dr. Everhart’s pressed flower collection from his world travels and are used throughout the visual identity as patterns and motifs.
The primary typeface of the museum is Martina Plantijn from Klim Type Foundry and the secondary for web and supplemental type is Rig Sans by Jamie Clarke Type.
These two digital ads were created for the NEPA Philharmonic and WVIA, featuring historic imagery from the collection.
Poster for an upcoming event at the museum, with imagery taken from the museum's collection regarding folk art, floral paintings, and valentines.
