Only Coffee Project is an Australian specialty coffee establishment in Sydney and Melbourne with a specific focus, an ever-evolving vision and an open brewing-laboratory setup. The business brews, serves and retails coffee exclusively, showcasing some of the best offerings from producers and roasters around the world. We were commissioned to develop a new visual identity to signal the coffee bar’s mathematical approach to brewing and to help it stand apart from Sydney’s crowded coffee landscape.
The visual concept emerges directly from the name – Only Coffee Project – which expresses an attitude of ongoing progression and a single, obsessive focus on coffee. We crafted the identity using custom-drawn letterforms and incorporated a distinctive letter Y that doubles as a universal visual device suggesting energy flow and direction. The brand colour blue is inspired by the phrase “blue-sky thinking” – an invitation to imagine and explore uncharted territory, provoking and stimulating innovation within the world of coffee.
The bespoke logotype moves between states of stillness and energised flow, mirroring a calculated approach to brewing that electrifies the senses and produces mesmerising experiences. The identity has helped establish Only Coffee Project as a convergence point for coffee lovers and positions the business as a generative space – part laboratory, part community hub — that continuously connects people through a single product: coffee.
