mona rebrand (ArtCenter College of Design project)

mona is a student rebrand project created at ArtCenter College of Design as part of the Communication Design 4 class taught by Wendy Thai. This fictional project reimagines the Museum of Neon Art through a renewed visual system, positioning it not just as a museum, but as an experiential portal.

The Museum of Neon Art is no longer just a museum—it’s a charged space where science, art, and motion converge in an electrified dance of discovery. Visitors are invited to step into neon’s full spectrum: immersive, transformative, and alive. Through art, storytelling, and sensory experience, the identity celebrates neon’s curious spirit and ethereal presence, awakening awe while honoring its vibrational energy. This is neon reborn, where energy becomes art.

The identity uses Lexend as the primary typeface for its clarity and contemporary warmth, supporting accessibility and readability across the system. MuseoModerno is reserved exclusively for the logomark, its fluid, futuristic curves embodying neon’s movement and luminosity.