Baby Please Come Home
Baby Please Come Home (BPCH) is a homeware brand rooted in craft, materiality and thoughtful living. It transforms everyday household objects into pieces that feel intentional, functional and quietly beautiful. Working closely with local artisans, BPCH celebrates traditional techniques while presenting them through a contemporary lens.
This project uses ABC Maxi Sharp and Futura as the primary typefaces for Baby Please Come Home. ABC Maxi Sharp is used for key brand expressions, bringing a contemporary sharpness and subtle eccentricity that gives the identity character without overwhelming it. Its distinct forms add personality while maintaining structure.
Futura supports the system as a grounding counterpart. Its geometric clarity provides balance across packaging and print applications, ensuring legibility and consistency. The pairing allows the brand to feel expressive yet restrained, with a clear hierarchy between display and functional text.
