Neatlab is a small embroidery studio founded and run by Maximilian Höper in Innsbruck, Austria. What started in 2023 as a passion project grew out of his earlier career in software development and became his full-time work in early 2025. The brand focuses on combining traditional craftsmanship with modern design.
Precise, high-quality embroidery made by hand in his atelier, using sustainable, certified lyocell threads. Neatlab’s process goes from custom design sketches to digital embroidery patterns and careful machine stitching, with final hand finishing to ensure quality. The brand’s mascot, a goat, reflects qualities like authenticity, agility, and a connection to the Tyrolean mountains.
The logo is set in a mix of ALT Picaro and That That New Pixel.
