SpongeBob SquarePants 25th Anniversary campaign
Nickelodeon’s iconic SpongeBob SquarePants celebrated its 25th anniversary with the launch of a new campaign and anniversary artwork “SpongeBob SquarePants 25th”.
The design is by Thanh Nguyen, Senior Designer at Nickelodeon, with art direction from Dana Kinlaw, using Asphalt by Frere-Jones Type. The celebration also included Wendy’s and Paramount partnering to launch Wendy’s Krabby Patty Kollab, as well as the release of a SpongeBob SquarePants special edition magazine by Den of Geek.
“Welcome to Times Squarepants”
Animation by Nicole and Jeremy Sawyer
Cover of the SpongeBob SquarePants 25th Anniversary Special Edition (art direction by Jessica Koynock). The Den of Geek logo is in DJR’s Bungee; the sans used for small type is Device’s Urbane Rounded.
