Inside Youth Basketball 2025 report, Luka Dončić Foundation identity
Kurt Woerpel, Nejc Prah, and Tracy Ma had used Focal alongside ABC Marist and VCR OSD Mono for the report Inside Youth Basketball published by the Luka Dončić Foundation.
The Foundation uses Focal and Marist also for its branding – which was directly inspired by the design of the report. Focal is paired with different typefaces and illustrated letters to give an expressive and vibrant view on where basketball is with the youth around the world. It also stands a lone in some more somber instances of the report and the foundations branding.
More from the Luka Dončić Foundation:
Basketball changes lives. But today, too many kids are walking away from the sport. Five months of research across two continents revealed why—and how we can change it. Based in Ljubljana and Los Angeles, we’re a youth development foundation creating positive change worldwide. Inspired by our founder’s journey from Slovenia to Dallas to Los Angeles, we build bridges between cultures to transform young lives through the power of play.
