Brand Builders Summit 2024

For the 2025 Brand Builders Summit, Australian designer Jacob Cass of Just Creative created a strikingly modern visual system that feels energetic and high-impact.

Cass used a very typographic approach mixing P22 Type Foundry’s Constructivist and Bifur—two early 20th-century display faces with strong geometric presence—with Mark Simonson Studio’s Proxima Nova, whose clean, contemporary forms bring support and balance like only a workhorse can. With a simple but bright color palette—black, white, gray, and hot pink—giving the artwork momentum while subtly echoing Just Creative’s own brand language.

The result is a typographic identity that feels confident, contemporary, and well-suited to a digital-first conference focused on creativity and brand building.