Yaloo Lim Experimental Animation Visiting Artist posters

Designed for the Experimental Animation Visiting Artist series at CalArts, this poster features the work of Yaloo Lim. Ironica Sans utilizes the familiar skeleton of Helvetica as a base but subjects it to a series of rule-breaking formal transformations. By squaring traditionally rounded curves and terminals and implementing a unicase system, the design disrupts the visual expectations associated with classic grotesque structures.

The layout emphasizes visual rhythm through character-specific variations. The repeating O’s in the name feature contrasting outer and inner counter shapes, creating a subtle shift in formal perspective. In the motion sequence, the M transitions into a fluid, spaghetti-like form that bridges the letterforms, adding a dynamic and playful continuity to the kinetic composition. Small text is added in Effra.