She Builds Power
She Builds Power is the new name of the Global Women’s Water Initiative. The website and identity was designed by Thought Matter using Interstate Compressed by Frere-Jones Type, supported by Atipo’s Basier Square.
She Builds Power is a women-led movement building community transformation from the ground up—through water, food, and finance. They equip women to become builders, leaders, and decision-makers in the systems that shape their lives. Born from the legacy of Global Women’s Water which has had empowered women in sub-Saharan Africa to bring clean water to their communities. A strategic brand transformation had to reflect the evolution of the organization’s mission. We framed our work around a key insight: empowering women creates a mutually beneficial dynamic exchange, yielding greater strength and potential for all. We worked with founder Gemma Bulos to rename the initiative She Builds Power as a declaration of agency and leadership. The new brand reflects the organization’s embrace of collective infrastructure and its function as a platform for social and economic enrichment.
